YIH LIANG Portfolio: tflsmedia.com Email: yih@tflsmedia.com Mobile: 408.834.5615 MISSION The world is too complacent with minimally viable product, content with pedestrian and ugly experiences. For over a decade I’ve acquired UI, UX,and visual design experience in assaulting the commonplace and creating transformative, disruptive, emotional, and elegantly simple product from the ground up. RECENT WORK HISTORY Blue Jeans | Product Designer | 10/14-Now Moving the needle on an interoperable and collaborative videoconferencing platform. Leading product design on mobile and desktop platforms, creating a brand identity, and spearheading visual design philosophy, standards, and guidelines. Citrix | Lead Product Designer | 2/2013-9/14 Designed end to end experience for a variety of products across multiple platforms (desktop, mobile, tablet) that provide the ability to work and play from any device, anywhere, anytime. Citrix | Product Designer | 4/2012-2/2013 Designed Cloud Gateway, the administrative console for Receiver, a multi-platform application that allows users to access their desktops and applications from any device. SmugMug | Marketing Designer | 5/2011-1/2012 Designed, developed, and advised all marketing projects • Fully assumed ownership of each project’s full lifecycle (ideation, UX/UI design, development) • Provided guidance and feedback on all design related discussions across multiple disciplines McAfee | Senior User Interface Designer | 3/2011 - 5/2011 Designed interaction and visual elements for mobile and tablet experiences • Promoted to the role of mobile lead designer • Took ownership of web and application design for mobile and tablet media McAfee | Web User Interface Engineer | 5/2007 - 3/2011 Designed and developed marketing projects in addition to web and application experiences for mobile, tablet, and desktop media • Provided all mockups and assets for Consumer Go-To-Market launches • Assisted application design team with 2010 Consumer product platform • Led design efforts for Consumer website revamp • Significantly increased conversion and revenue Trend Micro | User Interface Designer | 6/2003 - 4/2007 Designed print work and user interfaces for web applications; conducted user research • Designed and developed web-based user interfaces (wireframes, mockups, functional prototypes) • Created and ensured adherence to user interface standards and guidelines across all products EDUCATION Santa Clara University | Bachelor of Arts, Graphic Design | 1999 - 2003 SKILLS Fireworks, Photoshop, Illustrator, Dreamweaver, UX Design, UI Design, Visual Design AWARDS 2006 Reader’s Choice Award – ServerProtect for Linux – LinuxWorld Magazine 2003 “Products We Love!” Award – Spam Prevention Service – MCP Magazine 2003 “Recommended” Award – InterScan Messaging Security Suite – CRN Test Center PUBLICATIONS User Experience & Design Team: Efficient Handshake Between Different Roles, APCHI 2006, Paper #0063 INTERESTS Fashionista, Epicure, Audiophile, Technophile, Automotive Enthusiast, Photography, Videophile